If you’ve already created a page in Squarespace that has a layout and structure you feel works well, and you want to build more pages with the same layout, then this is a quick and easy way to do it without having to build each page from scratch.

Following on from my post on ‘7 quick wins for optimising images for SEO’, I thought I’d write a quick follow-up showing you how to add alt text to your images in Squarespace.

Image SEO is the process of optimising (making the best possible use of) any images on your site so that search engines like Google and Bing can find them. In a nutshell, it’s making sure your images are the right format, dimension, resolution and size. But why is it important?